- Drkmorals wrote:
- They aren't punishing anyone lol and all the digital information besides some bells and whistles is all offered in a physical form. So everyone can equally buy it at any time. Now if they offered the digital content at a reduced cost to only Apple I could see your point about unfair. (however then you would be happier at the digital price?)
perception is everything. if a public feels 'punished' for not purchasing a digital product, or having a digital media that does not jive with their marketing choice, it is fact (as far as they are concerned) that their portion of said market is being neglected (or 'punished').
and no, the digital information was NOT available at the time of this discussion.
was it a few days (nigh a week) later, yes.
in this information age, where people are plugged in constantly and want information as soon as it is available, is that the equivalent of an eon? YES.
this is a poorly handled marketing and sales decision, that is having ramifications further and further as long as this disparity continues.
the only people truly benefiting here are;
-those that already own apple products, and
-apple.
those out of the loop are feeling snubbed, plain and simple.
(note; I saw a screen pic of the download page 4 days ago, about a day and a half before general buzz hit the big-netz...still pissed me off to beat all hell)
- Drkmorals wrote:
- They have updated the FAQ's much better as of late and seem to be really stepping it up with 6th edition on the updates and rules in general. Do you not agree?
I did, until this incident.
if timed extremely poorly, it could very well alter how a tournament plays out...as some people come in (or build) aware (from, let's say a day or so early) of some changes that others are not.
that is not balance.
is it better than years past, yes...
is this a broken system, where those that don't have access to one medium get their information (and adapt accordingly) days later and have to wing it if timing is very poor? yes.
- Drkmorals wrote:
- Also again the apple thing is a business model thing.. Apple has about 65 percent of the market share for tablets... The Codex are only on the tablet. The books from Black Library can be bought on amazon and other locations as well. It is my understanding that currently only the Codec is tablet only.. Having said that they have gone with the ONE company that owns 65 percent of the market... The other 35 percent is split very sadly among several companies.. SAMSUNG being first with what 9 percent? It makes good business sense to initially target Apple. Barnes and Nobles for example had less than 3 percent last time I checked the numbers.
of that 35%, upwards of 30 of that is droid compatible...no, it is not a sensible option.
especially when dealing with a market that is rapidly becoming nigh solely based on the (likely) successors to the IPonopoly. Android is the future, and unlike coke v pepsi, android is expressed in multiple systems and platforms...
and as we also know that yes, they WILL expand (their material) to phones that can access their systems more deeply(or the phones will simply have no issue accessing tablet specific info soon enough), it's offending a base that is already beaten up by a company that has issues with public image in their own niche 'fandom'.
- Drkmorals wrote:
- Not to mention the Apple consumer base for the most part is the consumer that normally has the extra hobby money based on trends to be the people who you want looking at your products for future sales, also your getting the most bang for your buck, if there is demand you can clearly expand to android, and barnes and Nobles or whatever else makes sense. In the meantime if there isn't a demand you can cut your losses with minimal investment knowing if it wasnt' going to work there is no need to throw more money at it..
ah, so we ignore those that don't buy into the IPonopoly dogma and rhetoric?
or even better, we ignore those who are 'poor'?
they also tried a model of ignoring the 'veterans' for nigh a decade, on the premise that doing so would allow them to focus resources into newer (re;12yrs-ish) customers that only had mommy/daddy money to burn (and no bills to concern them). it worked...for a short while.
then the resentment in the vet-base put them in the red, and forced the older vets into other hobbies/ebay/online retailers/hobby 'clubs' (incidentally, this also happened to MTG for a bit...that last part, anywho).
you hit the whole base on a broad spectrum, and condense where things don't work. you do NOT risk offending part of a customer base by pandering to an elitist perception. damage control is always harder (on a global scale) than is slowly throttling back on an aggressive push...barring true disaster.
but marketing to multiple platforms couldn't have produced a 'disaster' as the 'product' already existed, and yes can be formatted.
- Drkmorals wrote:
- From a business view I can't believe you wouldn't consider this option. If we had been partners having this talk I would do everything in my power to talk you out of a complete digital release on all platforms.
and from a 'partner' perspective I would agree with you wholly...IF this were a full-court press, all new product, launch.
it is not.
if you argued against this under the circumstances GW is currently operating under, with the level of global penetration they have, I would have called you an idiot...with a smile of course, and over some good martinis, but still.
it was a carefully studied, expanding market.
ANY CEO/Marketing exec/Sales force worth their salt recognizes right now, that an already established base...with full readership, and a proven record of buying damn near anything new...is ripe for the pickings, and that ANY potential money left on the table now is less made in the long run.
EVERY book that comes out before a 'droid rollout, will decrease that 'dexes potential purchase turnaround on that platform by(estimate, based on experience in the sales field in this industry for upwards of 16 years...and careful trends and backlog purchasing patterns in niche markets from fan bases) 5-15%...EACH time a new book comes out after that the % will go up, until the new platform rollout, for the earlier books. Those percentages represent a staggering amount of money in the international scheme of things...even in our niche.
if THREE codices come out between now and a 'droid release, that's 150$ said player must spend to catch up.
as the odds are that person is only playing one of them, you are significantly impacting the probability that they will purchase an e-copy for perusal/tourney research.
with pirated materials/PDF's etc, that percentage (and this market) becomes even MORE subject to this predation.
it is a bad marketing/money call,
in an industry that can NEVER leave money (that competes with instant gratification expenditures/bills) on the table...EVER!
- Drkmorals wrote:
- I think you just despise apple and are looking through your angry Mike glasses today. =P
actually, no...
it's a perception I enjoy perpetuating. whilst I tease all my IPonopoly friends, and family, I don't really hate them...I just don't like the smugness/superiority that some project, as they claim theirs is superior for one reason or another.
I like my 'droid (and PC) just fine, but I see the merits of apple as well.
what I hate?
my favorite hobby company making obvious missteps that can hurt them, and lose for me access to a product I want (for those of you who remember their attempt to compete with army builder, and that utter fiasco...I LIKED theirs, but they failed to properly launch/excite/support it, and it went the way of the Dodo).
I hate them risking money loss in a tight economy, in a growing industry.
I hate it when they risk my hobby...'cause if Hasbro has to buy them out, they're dead in the water (and will be piece-mealed out for IP, or just cannibalized for LoTR lic)...for real real, not for play play.
- Drkmorals wrote:
- Also I apologize to Monger for the thread jacking as we bicker about business views >_<
Sorry, as well...but consider this 'jacked (as the answer has been made official anyway, in the new FAQ)